Novo Nordisk’s Rybelsus officially retired in US as ‘Ozempic pill’ takes branding center stage - Fierce Pharma
Novo Nordisk has stopped selling Rybelsus, its oral semaglutide tablet, in the United States and is now calling semaglutide pills by the Ozempic brand name instead. This change makes the pill version match the name of the popular injection form.
Folding oral semaglutide under the Ozempic megabrand leverages consumer recognition as Novo defends share against Lilly's tirzepatide and prepares for oral GLP-1 competition.
- Novo Nordisk has retired the Rybelsus brand in the US
- Oral semaglutide will now be marketed under the Ozempic name
- Move unifies pill and injection under a single brand